Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Prepare market research plans for implementation
   • Access policies and procedures and relevant regulatory guidelines relevant to market research
   • Develop and review market research project plan to point of finalisation
   • Identify and obtain required resources for implementation of market research project plan and work plans
2. Engage external consultants or service providers
   • Identify requirements for external consultants or service providers from market research project plan
   • Specify products and services required to implement plans, and detail criteria for selection
   • Identify and select external consultants or service providers of required products and services
   • Contract selected consultants or providers of products and services
3. Manage market research activity
   • Monitor work plan activity and confirm market research project plan comply with relevant organisational and legal requirements
   • Confirm compliance with organisational market research policy and procedures
   • Manage external consultants and providers of products and services, and confirm performance is in line with expectations and contractual requirements
4. Evaluate research processes and findings
   • Obtain research processes and findings
   • Confirm validity of information and data obtained
   • Review relevance and usefulness of findings from market research against research objectives outlined in market research project plan
   • Seek feedback from relevant stakeholders on research process and findings
   • Prepare reports for future improvements to research process
   • Implement revised policy and practices according to organisational requirements

Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

prepare, manage, implement and evaluate at least one market research plan, including:

developing specifications for research components, outsourced to external consultants

managing market research activities according to organisational policy and procedures

evaluating research processes and findings against relevant market research project plan and work plans

preparing and presenting a report on market research findings.

---

Knowledge Evidence

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

principles and practices of market research including:

data processing methods and data analysis techniques

project design to meet given budgets and other resource constraints

qualitative and quantitative research

sample design

development and application of hypotheses

role of research in enterprise development

use of survey instruments

project management principles and practices, including:

consultation and stakeholder involvement

development of policies and procedures

methods of action to ensure performance

monitoring of timelines, budgets and other implementation plans

organisational procedures for engagement of consultants

provisions of relevant legislation, codes of practice and national standards affecting market research.

---